PAID SEARCH
Facebook Advertising and Google Adwords
Facebook advertising and Google AdWords are the two most important factors in online advertising for the visibility and revenue for a small business owner.
When a consumer or business is searching online, they are looking for a solution to a specific problem and are at the bottom of the sales funnel, ready for a relevant search result.
Unquestionably, social is a key driver in aiding SERP and to get the maximum of exposure in the Facebook newsfeed, advertising as a must-have. And with the addition of Google AdWords in an advertising strategy, startups and small businesses have the ability to reach page one rankings through both paid and organic page one results.
Facebook Advertising
As part of an intelligent media planning strategy, Engine Room deploys a mix of likes, engagement, web clicks and re-marketing campaigns to drive successful Facebook advertising strategies.
As a social network, Facebook offer brands unique opportunities to target new customers through advanced demographic filters including age, gender, marital status, profession, geography and interest targeting. Unlike most other platforms, this help find new audiences and drive conversion events such as email signups, eBook downloads and checkouts.
With the Facebook Adverts Manager and Power Editor, we are able to create sophisticated and targeted behavioural advertising.
By creating custom and lookalike audiences based on our customer’s database and conversion tracking against key web pages, checkouts, leads or blogs, our brands are able to track and measure their content strategy and ROI.
Google AdWords
Pay-Per-Click, or PPC advertising with Google is still the number one way of getting seen by your potential customers when they search online.
Whether you’re trying to attract a new audience and get more sales or reaching out to existing customers through re-targeting on the Google Display Network, AdWords allow you to be present when the relevant long tail keyword matches what your business has to offer.
Engine Room ensures that when you advertise online, you’re found by the right audience and your average click-through rates and cost per click are optimised to ensure cost effective campaigns.
By utilising cutting edge reporting and analytics, our tracking tools are able to measure your company’s performance. Keyword optimisation for the relevant search terms, including the exclusion of costly negative keywords, goals setting and conversions are all part of our daily language which help keep our customers driving more sales inquiries and phone calls.
Discover more about the importance of facebook advertising on our Digital Marketing blog.
